Strategy, Corporate Communication, and Innovation

This course is for communication practitioners and executive secretaries to hone their skills and learn new strategies for using communications more effectively, as they network with other local and international Communicators. At the end of this course, the participants will be able to:

• Align communication to the overall organizational goals and objectives
• Incorporate Results-Based Management to the Communication strategy.
• Redefine their Organizational Branding.
• Develop Crisis Management Plan.
• Harness social media, Internet marketing, and digital technologies to drive awareness, build communities and connect with stakeholders.